Students must make decisions in Marketing & Sales, Finance, Production and Research & Devel- opment, while weighing their cross-functional impacts on each department, which helps them posi- tion their company in a way that promotes strategic learning.
Learn Through Competition
Students are placed in a business environment where they may compete alone or in teams against each other. Because of this, students are more engaged by this hands-on, competitive style. By providing a safe, risk-free environment to make impactful, cross-functional decisions, students learn by doing.