CAPSIM Foundation

Capsim Foundation®

Fundamental business skills

Foundation is great for introductory business courses or courses for non-business majors. It’s ideal for corporate clients to introduce new managers to cross-functional roles.

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Business Fundamentals

Teams are required to create and develop their product line, market their products, manage their production and raise funds to run the company.

Understanding Financial Statements

Participants learn to read and understand financial statements, the cause and effect between each part of the company and balance competing demands in the changing marketplace. Foundation provides a framework for understanding business processes, decision-making and key financial reports. By giving participants a hands-on opportunity to run a company, students learn the building blocks of business.


Testimonials from customers who are satisfied with services that have been effectively
used in marketing for as long as marketing exists.
Calvin Yvin

After working for the past two years, I have realized that many of the simulation features were also in real working life. At my current work, I am responsible for forecasts, placing orders, pricing, and marketing. My task is to study competitor product, estimate the number of sales of a certain product in a specific price range based on the market share of each brand. This would fall in the forecast phase of the game. Another phase in the game which I found very helpful is pricing. As Laos current economic situation is rather unstable, the national Lao Kip currency tends to fluctuate very often throughout the year; therefore, monitoring exchange rate is crucial. Global DNA has taught me how important teamwork is in a company. It teaches you that every single choice you decide to make will have a great impact on the outcome. I believe it has and continues to help a lot of students to think more critically and have a first-hand experience on how a company operates.

Calvin YvinHead of Department Company, L Thong Huot Telecom Co., Ltd., Loas
Vince EnsleinAcademic, USA

I wanted to let you know that [Capsim simulations] are one of the best bargains, yes I said bargains, on the market. My students get more value per dollar than any other learning tool they have. Thank you.

Vince Enslein, Academic, USAUser
Dan Fogel

The simulation [Capsim] has been a fantastic addition to my classes and the support given is tremendous. I recently tried a competition across three countries and it was a success – all in two days with 7 rounds!

Dan Fogel, Academic, USAUser
Dr.Tony Muscia

 Students have the opportunity to see how decisions resonate within all areas of the company and they begin to appreciate the organization as a system of interrelated parts. We will definitely continue using the program [Capsim] for our MBA Capstone course.

Dr.Tony Muscia, Academic, USAUser
Veerin Worakittisophon


Veerin Worakittisophon, The Winner of L’Oreal Brandstorm 2017Student