Comprehensive strategy simulation
GlobalDNA is a business simulation specializing in international business strategy. It incorporates geographic diversity of regional customer preferences, taxes, tariffs, and shipping costs to replicate the complexities of international operations. Decision input includes research and development for product designs to fit different local needs, manufacturing & outsourcing, marketing and sales, and financing under diverse geographic environments.
Built on a user-friendly Internet-based interface, the simulation provides flexibilities for participants to access and work with team members from remote locations. Both face-to-face virtual and off-line meetings can be implemented. This feature truly mimics today’s digitalized real-world business environment. The instantaneous projected feedback on decision input helps stimulate critical and analytical thinking that spurs team discussions.
GlobalDNA is appropriate for courses in international business, international marketing, international strategic management, and global strategy. Courses can be classroom-based or Internet-based, or a mixture of both.
OPERATING ACROSS THE GLOBE
GlobalDNA provides a platform for participants/students to expose themselves to diverse complexities and challenges of operating in international environments.
With the simulated environment that replicates real-world complexities, participants/students are engaged in hands-on decision-making experiences, planning and setting objectives, learn to prioritize and allocate limited resources across geographic regions and business functions, and learn to adjust short- and long-term strategies as the industry evolves under a dynamic and competitive environment. The applications of different business tools and frameworks will enable participants/students to make sound decisions that are aligned with their stipulated business objectives.
GlobalDNA serves as an ideal tool that enhances both strategic critical and analytical thinking and tactical implementation. The duration of a course may range of an intensive 2-3 days to 10-15 weeks. We can facilitate the customization of workshops and classes to fit different corporate/learning objectives.