Organizational assets of people, knowledge and innovation are key capabilities that enable a company to achieve and sustain its performance targets. We here at SMART, understand these organizational aspirations and have made a strong commitment to provide personalized education and training content to our corporate and institutional clients who aim to enhance their own capabilities as well as to contribute to the productivity of industries and economies in Asia.

Virtual Reality

Our experiential learning methods enable participants to put their feet in the shoes of actual decision makers. This type of role-play has proven to be one of the most effective teaching methods for ensuring participants’ comprehension and retention. 

Active Engagement

Experiential learning tools allow participants to immerse themselves into various business scenarios, where they must identify organizational problems, analyze data, develop strategies and take appropriate actions.


The implementation of our experiential learning tools provide a risk-free environment for participants to experiment with their ideas and tweak their decision-making skills. 

Our Services

 Experiential leaning tools/Business Simulations

We provide various business simulations and experiential learning tools for academic and corporate clients. Our tools and business simulations enable participants to practice planning, critical and analytical thinking, and teamwork and effective communication, which are necessary skills for businesses.


To enable an effective implementation of various business simulations, we provide exclusive training and consultancy that facilitate our academic clients to achieve highest learning outcomes from specific applications of different experiential learning tools. Our services encompass lesson plan development, pedagogical planning, and student and professor support.

Executive Courses

For corporate clients, we provide customized service in helping them develop training and workshop programs that allow them to achieve their corporate objectives. Different experiential learning tools and business simulations can be designed to enhance leadership and team building as well as staff development.


Markets We Serve

Brunei   Cambodia  China   Hong Kong   Laos   Myanmar
Philippines   Singapore   Taiwan   Thailand   Vietnam

Simulation Effectiveness by the Numbers

KPI’s: Key Participant Indicators
Retention Rate
The amount of content that can be recalled by participants after experiencing training simulations. Lectures and seminars, by contrast, typically yield 20%.
Consumption Rate
The percentage increase of coffee consumed by participants during a typical workshop relative to their normal amount. Everyone is highly engaged!
Satisfied Clients
Market-leading experience


Testimonials from customers who are satisfied with services.
Thaksakorn Lertboonsupa, Thai

Traditional business study would teach you based on theories and cases that inevitably make you miss out an important aspect of doing business, the real dynamic competitive environments. Working on Capstone brought me a much more complete perspective on this aspect as we not only need to plan our business to make it function properly, but we also need to proactively do business under intense competition in turbulent business environments created by other teams of competitor.

Thaksakorn Lertboonsupa, ThaiExecutive, Consumer Insights, Finance IPG, The Nielsen Company (Thailand) Ltd.
Stephan Caps, Swedish

The CAPSIM GlobalDNA Simulation program was a highlight when I summarise my educational experience. It was a real-world experience that benefited me in my career immensely as it involved working as a team from different backgrounds and utilising each other’s strengths and moderate each other’s weaknesses to best achieve an optimal result. It truly is a great tool if used right and a very challenging but rewarding journey to be exposed to.

Stephan Caps, Swedish M&A Analyst, Spectrum Corporate Finance, (Generalist Boutique M&A Advisory London)
Myat Lay Khine, MD

I have participated in CAPSIM Foundation Simulation two times. The first one was as a group project with my classmates during my MBA course and our team was the best-performing team among all teams. The second one was as an individual competitor in the 2016 Spring CAPSIM Simulation Challenge, of which I was ranked 21st with Balanced Scorecard score of 871. The simulation was an exciting and interesting challenge for me and I got so many experiences. It does not only gave me an experience for the whole business with a bird-eye view, but also made me balance a company with different important sections. Therefore, participating in the simulation and the CAPSIM Challenge were one of the great experiences for business development and it gave me both theoretical knowledge and practical experiences

Myat Lay Khine, MDGeneral Manager, General Electric Group Co., Ltd., Myanmar Business
Myat Noe Soe Thein, M.D. (Max), Burmese

The experience of getting to work with simulation has been top notch experience for me in my MBA program. The best thing about simulation is that it gives me the bird eye vision of the businesses that I am managing now. It helps me see how the departments are interconnected and how to manage the different departments in different financial situations. It not only helps me see how to grow in profitable business but also helps me in controlling the risk in losing business as well.

Myat Noe Soe Thein, M.D. (Max), BurmeseManaging Director, Yanex Co., Ltd., Myanmar
Aung Zaw Oo , Burmese

Using CAPSIM GlobalDNA simulation helps me gain concrete knowledge of business strategies. Strategic principles of simulation have shown me the relationships among products, pricing, and demands. I realized the importance of systematic inventory control method to manage cash flows and cost management. I have applied what I learned from the simulation and it has helped me achieve profit growth in my business.

Aung Zaw Oo (John), BurmeseFounder and Chairman of Aung Naing Thitsar, Co., Ltd., Myanmar Business
Sandar Aung Steber, Burmese

Simulation guides me to focus on decision making whilst applying the marketing strategies which led to collaboration with fellow team members for productive and positive experience.

Sandar Aung Steber, BurmeseCEO, Great Golden Empire, Co., Ltd., Myanmar
Youngrae Wang (ROY), Korean

The CAPSIM GlobalDNA simulation was impressive experience for me to learn how company is allocated resources with proper ‘Numbers’. It made me think how to organize limited resources in the business. As a participant, I realized one wrong decision could cause unexpected results over the whole business. Nowadays, in business life, this small experience from the simulation has enlightened me that every decision has consequences. The simulation is effective and efficient way of arranging your thoughts, applying knowledge in university curriculum, and experiencing business life in multinational company.

Youngrae Wang (ROY), Korean Investment Manager, DW real estate investment company, Korea Partner, LabSociety Thailand Co., Ltd.
Calvin Yvin, Laotian-French

After working for the past two years, I have realized that many of the simulation features were also in real working life. At my current work, I am responsible for forecasts, placing orders, pricing, and marketing. My task is to study competitor product, estimate the number of sales of a certain product in a specific price range based on the market share of each brand. This would fall in the forecast phase of the game. Another phase in the game which I found very helpful is pricing. As Laos current economic situation is rather unstable, the national Lao Kip currency tends to fluctuate very often throughout the year; therefore, monitoring exchange rate is crucial. Global DNA has taught me how important teamwork is in a company. It teaches you that every single choice you decide to make will have a great impact on the outcome. I believe it has and continues to help a lot of students to think more critically and have a first-hand experience on how a company operates.

Calvin Yvin, Laotian-FrenchHead of Department Company, L Thong Huot Telecom Co., Ltd., Loas
Yin Xian, Chinese

Oh my God, I miss this class so much! All the numbers and ratio…and all those days struggling with group members. Simulation is the hardest project in my university life. I still remember spending days in Café with my team members. It was the first time I look at a company’s operations precisely. The main concerns when operating a real company, you are most likely to find them in the simulation.

Yin Xian, ChineseStudent, Master in Mass Communication, University of Leicester
Belle Ling, Malaysian

GlobalDNA gave me a glimpse on how real business works. My team and I learned how our decisions affected our business as we await for the weekly business report. I learned so much in this course. It is a really good tool to help students expand their horizon on business and improve interpersonal skills.

Belle Ling, MalaysianProduct Executive (for Loreal Paris), L’Oreal Malaysia
Primproa Songsard, Thai

GlobalDNA is an amazing tool to help me be ready in the real business. It combines many skills, e.g., interpersonal, analytical, leadership, entrepreneurship, and communication skill. These are practical in reality. I appreciate practicing it before as I am very ready for the real business world.

Primproa Songsard, ThaiProject Manager, Kantar Milward Brown
Veerin Worakittisophon, Thai

CAPSIM GlobalGDNA presented me with an opportunity to apply theoretical knowledge and models from my prior business courses, including marketing, operation, finance, business strategies, into practice. The simulation provides realistic, hands-on learning experience and related to real international business situation. Specifically, I gained practical knowledge of how to launch new product, compete with rivals, manage inventory (when to produce in-house or outsource), spend marketing budget effectively and learn how to finance the business. The simulation lays a strong foundation of business and strategy that helps me to become a better researcher.

Veerin Worakittisophon, ThaiResearch Associate, Kantar Milward Brown